General Liability Insurance

This policy provides protection in instances of non-employee physical injury or damage to third-party property.

Best for:

  • Visitor slip-and-fall injuries

  • Employee damage to customer property

  • Libel, slander, copyright infringement

Small Business Insurance Experts


Strategic Partners Insurance Group has over 500,000 satisfied customers and focuses exclusively on small businesses. Why is Strategic Partners Insurance Group the business insurance company so many organizations rely on? There are many reasons.

Save time

Get a quote entirely online or speak with one of our insurance experts right away for help getting a quote, buying a policy, or answering

any questions you

may have.

Save money

We insure your small business directly, without a middleman or insurance broker, so we pass that savings along to you - up to 20% less than policies with other insurance companies.

Experienced

We're part of Warren Buffett's Berkshire Hathaway Insurance Group with millions of satisfied customers, more than 75 years of insurance experience, and $38 billion in paid claims in 2020.

Save up to 20% on Small Business Insurance

We offer top-rated insurance products at prices up to 20% less than the competition. We also offer fast-and-easy claims and unrivaled customer service. You can call and speak with a small business insurance expert, or you can do everything including purchasing a plan and submitting claims entirely online. Our processes are all designed with efficiency in mind so you can spend less time dealing with insurance and more time focused on your business.

Small business insurance frequently asked questions

We’re always happy to talk with you about your insurance needs, but below are answers to some of the questions business owners frequently ask us.

Am I required to have small business insurance?

Certain types of coverage may be required in your state and for your type of business. Plus, some companies require that the businesses they work with have insurance and some landlords require that you have insurance coverage. Our business insurance experts can help you understand what kinds of policies you need.

Does Strategic Partners Insurance Group provide business insurance in my state?

Most likely, yes. However, it depends on the state you’re in and the type of insurance you’re looking for. Check out our coverage maps for details.

What kind of small business insurance do I need?

Each business has unique insurance needs. Going through our online quote process or talking with one of our insurance experts are two great ways to better understand your needs. However, there are some “rules of thumb” to use as guidance. General liability insurance is needed if customers visit your premises, and errors and omissions insurance is important for individuals or businesses that provide a professional service or advice. If you have assets like equipment and furniture, or if you own buildings, a business owners policy (also called property & liability insurance) is important. And if you have employees, you’ll need a workers’ compensation policy.


Strategic Partners & Insurance Group Makes Getting General Liability Insurance Convenient

Forget the traditional insurance model. A general liability insurance policy should be easy to understand but also dependable. That’s why we make it easy to get cost-effective general liability insurance for protecting your small business. You can buy a liability insurance policy entirely online, or you can speak with one of our licensed insurance experts for help choosing the general liability insurance coverage that’s right for you.

You’re the boss, after all. Plus, we sell directly to you, so you’ll pay up to 20% less compared to other companies. When you choose a general liability insurance policy with Strategic Partners & Insurance Group, it’s savings and protection all in one.

What is General Liability Insurance?


If you want to ensure that your small business has financial protection from unforeseen claims, general liability insurance is a smart investment. While it’s not always required by law, liability insurance for small businesses may be required by certain contracts or lease arrangements. With a general liability insurance policy from Strategic Partners & Insurance Group, it’s easy to get protection from the costs of:

  • Property Damage
    When customer property is damaged by an employee, your general liability insurance coverage may pay for a replacement. For example: Your contractor accidentally sets fire to a building they are working in, and repair costs will exceed $150,000. Now, you may be liable to pay for the damages and construction costs. With small business liability insurance from Strategic Partners & Insurance Group, you would likely have help covering the costs of those damages.

  • Bodily Injury

    If someone other than an employee is injured on your property, general liability insurance coverage can take care of medical expenses plus legal expenses and damages.

  • Product Liability

    If products developed or sold by your business harm people or property, small business liability insurance can pay legal expenses associated with product liability lawsuits and medical expenses if an injury occurs.

  • Libel, Slander, and Copyright Infringement

    General liability insurance for small businesses can pay for lawsuit expenses from personal and advertising injury. Advertising injury can include disparaging another business in your advertisements, stealing an advertising idea, and more.

How Do I Know If I Need a Liability Insurance Policy?

At Strategic Partners & Insurance Group, we understand small business owners and the challenges you face every day. We also know that no two businesses are completely alike, so we don’t try to put you in a one-size-fits-all liability insurance policy.

When you get a quote for small business insurance from Strategic Partners & Insurance Group

, we look at a number of factors to determine the best level of coverage for you, including your industry, business size, and more. We believe in the right liability insurance for small businesses, and our goal is to give you only the coverage you need now—and we can grow that coverage as your business grows.

It’s a Good Idea to Have General Liability Insurance if Your Small Business:

  • Works face-to-face with clients or customers

  • Must have general liability insurance before entering into a contract

  • Represents your client’s business

  • Uses third-party locations for your business activities

  • Uses contractors

  • Sells a physical product to customers

Industries That Typically Need Business Liability Insurance Include:

  • Retail stores and services

  • Professional services

  • Contractors

  • Auto service and repair

  • Wholesalers and distributors

  • Transportation

  • Recreation

  • Food service

  • Healthcare

Customizing Your General Liability Insurance Policy with Endorsements

Your commercial general liability insurance policy can be customized by adding what are called endorsements. An endorsement can either enhance or modify the coverage, depending on your requirements. Some of the most common general liability insurance policy endorsements include:

  • Cyber
    Cyber liability add-on insurance protects your business in the event of an incident like a data breach regarding private customer, employee, or client information. It can also provide coverage for regulatory action defense if a government agency requires you to appear in court.


  • Hired and Non-Owned Auto Liability
    This coverage provides protection when you or an employee of your business is driving a rented, leased, hired, or borrowed vehicle for business purposes.


  • Employment-Related Practices Liability
    Protects your business in case of a claim or lawsuit related to inappropriate workplace behavior (e.g., wrongful termination, harassment, or discrimination).


  • Employee Benefits Liability
    Covers your business in the event of errors or omissions in administering employee benefits, like failing to enroll an employee in a health plan.


  • Contractors Installation, Tools & Equipment
    Covers business property, tools, and equipment while at job sites, in transit, or during installation.


  • Liquor Liability
    Provides coverage if your business is found liable for damages resulting from serving alcohol—such as serving to a minor or intoxicated individual.


Our commercial general liability insurance experts at Strategic Partners & Insurance Group can help you determine which endorsements make sense for your business.

© 2025 Strategic Partners & Insurance Group SVC. California Dept. of Ins. License no. 6003770


19350 Business Center Drive Northridge CA 91324


© 2025 Strategic Partners & Insurance Group SVC . California Dept. of Ins. License no. 6003770


19350 Business Center Drive, Northridge, CA 91324